Chao Capital ("we", "us", "our") is an educational organisation based in Bangkok, Thailand. This policy explains how we collect and handle personal information from individuals who visit our website or enrol in our programs. We take data privacy seriously and aim to be clear about our practices.
If you have questions about this policy, you may contact us at [email protected] or by post at 218 Thonglor Soi 13, Khlong Tan Nuea, Watthana, Bangkok 10110.
1. Data We Collect
Information You Provide Directly
When you submit an enquiry through our contact form or enrol in a program, we collect:
- Full name
- Email address
- Phone number (optional, if you choose to provide it)
- Message content you include in your enquiry
Information Collected Automatically
When you visit our website, we may collect certain technical data automatically, including:
- Browser type and version
- Pages visited and time spent on each page
- Referring website (where you came from)
- IP address (anonymised where possible)
This technical data is collected through cookies and analytics tools, subject to your cookie preferences.
2. How We Use Your Data
We use personal information solely for the following purposes:
- Responding to enquiries — to answer your questions and help you understand our programs
- Program administration — to manage your enrollment, deliver course materials, and communicate about your progress
- Improving our programs — aggregate, anonymised feedback helps us refine our curriculum
- Legal compliance — where required by Thai law or applicable regulations
We do not use your data for advertising, profiling, or any purpose unrelated to your direct relationship with Chao Capital.
Legal Basis for Processing
Under Thailand's Personal Data Protection Act (PDPA, 2022), we process your data on the basis of:
- Consent — for cookies and marketing communications
- Contractual necessity — to administer your course enrollment
- Legitimate interest — to respond to enquiries from prospective participants
3. Data Retention
We retain personal data for the following periods:
- Enquiry records: 12 months from the date of your last contact
- Enrollment records: 5 years from program completion, in line with standard accounting requirements
- Analytics data: 26 months (standard retention for aggregated analytics)
After the relevant retention period, data is securely deleted or anonymised.
4. Data Sharing
We do not sell personal data to any third party. We may share information in limited circumstances:
- Service providers — such as email delivery services or analytics platforms, who process data on our behalf and are bound by data processing agreements
- Legal authorities — where required by Thai law, court order, or regulatory obligation
Any third-party service providers used by Chao Capital are selected on the basis of adequate data protection standards.
5. Cookies
Our website uses cookies to understand how it is used and to improve your experience. You can manage your cookie preferences at any time via our Cookie Policy page.
Essential cookies are required for the website to function and cannot be disabled. All other cookie types are optional.
6. Security
We protect personal data using industry-standard security measures including:
- HTTPS encryption for all website traffic
- Access controls limiting who within Chao Capital can view personal data
- Regular review of our data handling practices
In the event of a data breach that may affect your rights, we will notify you as required under Thailand's PDPA.
7. Your Rights Under Thai PDPA
As a data subject under Thailand's Personal Data Protection Act, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — request deletion of your data (subject to legal retention requirements)
- Data portability — receive your data in a structured, commonly used format
- Objection — object to processing based on legitimate interest
- Withdraw consent — withdraw consent at any time where processing is consent-based
- Lodge a complaint — submit a complaint to the Personal Data Protection Committee (PDPC) of Thailand
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
8. Third-Party Links
Our website may contain links to external sites. Chao Capital is not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any external site before providing personal information.
9. Children's Privacy
Our programs are designed for adults aged 40 and above. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently received information from a minor, please contact us at [email protected] and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be published on this page with an updated "Last Updated" date. If changes are significant, we will notify enrolled participants by email. Continued use of our website following updates constitutes acceptance of the revised policy.
11. Contact Us
For any privacy-related questions or to exercise your rights:
- Email: [email protected]
- Address: 218 Thonglor Soi 13, Khlong Tan Nuea, Watthana, Bangkok 10110
- Phone: +66 2 398 6514 (Monday–Friday 9:00–17:30)